mmm, cheese.

January 30, 2017

Galbani® is known as Italy’s favorite cheese brand, representing an authentic Italian cheese experience. They needed their website to convey that, and they looked to us to get the job done.

Our first challenge was to design a site that embodied the same authentic Italian experience as the Galbani® cheese itself. We art directed a custom photoshoot to produce the homepage image which features Galbani® packaging and ties in the “Welcome to Our Table” theme. And, to further emphasize the authentic Italian feel, we included a traditional Tuscan landscape in the footer.

Galbani® wanted the site to showcase both their specialty and dairy cheeses as well as their wide range of recipes, so we made sure to cater to this. Since the Galbani® packaging is widely recognizable, we used large, bold packaging photography across the site. We also used easy-to-use, custom WordPress implementation that has allowed the Galbani® marketing team to take the reins on data entry, already making regular updates to the site.

Working within the WordPress theme, we were tasked with incorporating the preexisting product locator and online coupon technology. The site also features custom Facebook integration to accommodate Galbani’s social media activity.

Check it out at galbanicheese.com!

recent news

Meet Cameron

We’re thrilled to announce that we have a new member of the clevermethod family! There are many training and onboarding tasks newbies have to complete, but the most important (and sometimes most difficult) are the getting-to-know-you questions! Let’s learn more about...

Keeping Your Website Healthy with Core Web Vitals

If you have had an SEO Site Audit for your website or work in the SEO industry you have heard of Core Web Vitals - but what are they? According to Google's official support website, Core Web Vitals is a set of metrics that measure real-world user experience for the...

The Countdown to Google Analytics 4

If you have logged into your Google Analytics account recently, you were greeted by a large and intimidating countdown clock urging you to create the new Google Analytics 4 (GA4) property. There is no need to panic! We are going to break down what GA4 is and what to...