clever people.

We’re small enough to fit under one roof, but big enough to supply the creative manpower for global, Fortune 500 companies. With a full team of strategists, designers, storytellers and technologists, we’re focused on not only crafting eye-catching digital experiences, but making sure they’re fundamentally sound, too.

us | digital marketing | clevermethod

the guys who got it started.

Since launching clevermethod in 2000, Doug Kasperek and Matt Hasselback have been involved with everything – strategy, analytics, creative development, client relations, snow shoveling, you name it.

Together, they take special pride in having built a close-knit group that does good work for great clients.

When NOCO needed to promote its residential offerings, the team called on us to create a digital marketing strategy. First, we focused on action-driven landing pages that would educate NOCO's target audiences and ultimately lead them farther down the funnel. See the full case study through the link in our bio. #WebDesign #WebDevelopment #DigitalMarketing

As Western New York’s leading energy provider, NOCO wanted to increase awareness, engagement, and enrollments for its natural gas and electric offerings. After developing service-specific landing pages, we created a comprehensive digital marketing campaign that would drive traffic and generate leads. Learn more from the link in our bio. #DigitalMarketing #SocialMedia #BuffaloNY

By leveraging search, display and social media, we executed a targeted strategy for NOCO that resonated with potential customers and delivered measurable results. Read the full case study through the link in our bio. #Creative #SocialMedia #DigitalMarketing

A great morning spent with soon-to-be Villa Maria grads covering all the ins and outs of the digital space, creative process, and agency life. Huge thank you to all who came out for the tour, and best of luck over these next few months! #LoveWhatYouDo

We spent last night surrounded by great people celebrating an even greater cause. Thank you to ALL of this year’s players, sponsors and volunteers, and especially to the entire @11daypowerplay organization. In this city, no one fights alone... And we’ve only just begun👊🏻 #PuckCancer #PuttingCancerOnIce #Buffalove

Resting Bills Face (RBF): An ecstatic expression attributed or adopted by a Buffalonian when the Bills are about to be 3-0. #LetsGoBuffalo

...But most of all, we’re home. Read all about it in the link in our bio.

...With 8,400 square feet of offices, conference rooms and collaborative spaces, we’re inspired, recharged and ready to start a new chapter.

...We figured what better place to attract creative talent, advance our culture, and plant some roots than the heart of our city’s resurgence?

...Building teams and growing your business requires change. But change can be a very, very good thing. And we can’t wait for the road ahead.

For nearly 20 years, we’ve called East Aurora home. We’ve acquired clients, built teams, and transformed a two-person tech startup into a full-service digital agency. Always move forward. But never forget where you started...

Everyone brought their game faces to shoot day yesterday. 👊🏻 Huge thanks to our talented pals at @dpost_buffalo for the hospitality, incredible space and collaboration every step of the way! 📸🎬

Whether you’re focused on building brand awareness, bringing more traffic to your site or increasing online sales, Google can help accomplish your most meaningful goals. In our latest blog post, we cover 5 of the best Google marketing tools your business should be using. Link in bio!

We’re proud to play a small part in the @11daypowerplay’s mission to fight cancer, one shift at a time. Come support this year’s Community Shift event at @harborcenter, taking place today through July 15! #PuttingCancerOnIce👊🏻🏒

When summer in Buffalo FINALLY arrives, you schedule a mandatory client meeting... with Mother Nature☀️🌿🌻🐾🔥

Today’s the DAY! Headed to East Aurora Music Fest?! Be sure to visit the mobile venue map in our bio to follow your favorite bands all day long. Now let’s rock! 😎🎤☀️🎸 #ConcertsForACause #ProudSponsor

Today and every day, thank you. 🇺🇸

On Fridays, we wear Chucks. #CleverMindsThinkAlike

Just a little Flash🔙 Friday to Operation Bridal Shower. Ashley’s surprise party was a complete success, and we couldn’t be happier for our bride-to-be!💍💞 #WeddingVibes #CleverLadies #GirlGang

What can we say? It’s a love thing. 😘 #ValentinesDay

clevermethod by the numbers.

number of open browser tabs?

0-56-1011-15I ran out of RAM

favorite mobile platform?


preferred office lighting?

lights onlights offdim/mood lighting

superior social plaform?


correct pronunciation of GIF?

like the peanut butterhard G

do you read instructions first?

alwaysneverwill I be injured if I don't?

how do you prefer to work?


is a hotdog a sandwich?

technically yesno way

whose hill are you dying on?

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