how to get started with instagram shopping

April 20, 2022

Did you know that more than 1 in 4 internet users use social media to find products to purchase? How about 44% of people use Instagram specifically to shop weekly? Instagram Shopping has continued to grow over the last few years and has only increased in popularity due to many brick-and-mortar stores closing due to the pandemic. With IG Shopping proving to be an enormous opportunity for brands, we wanted to give you an overview of this Instagram feature to decide whether or not your brand could benefit.

cost and fees.

While it does not cost anything to set up IG Shopping, Instagram does take out what they call a ‘selling fee.’ The selling fee is 5% per shipment or a flat fee of $0.40 for shipments of $8.00 or less. The selling fee:

– Includes taxes.

– Includes the cost of payment processing.

– Applies to all checkout transactions for all product categories on Facebook and Instagram.

– Helps fund other programs for a good buying and selling experience.

Once this fee is deducted, you’ll keep the rest of your earnings.

IG shopping features.

On your IG shop, you can divide products into collections, where you can curate products into themes, like new arrivals, gifts, seasonal trends, and more.

Product Detail Page
The product detail page provides all relevant information on items from your product catalog, like pricing and descriptions. You can also pull in content where the product is tagged on Instagram and drive people to your website to complete a transaction.

Instead of sending people from your product detail pages to your website, users can make purchases directly in-app via Instagram Checkout.

Users can also shop your products through product-tagged posts, ads, stories, or reels.

getting started.

To set up your IG Shopping page, you’ll first need to go to setting>business>set up Instagram Shopping. Note: you must have your Facebook account connected to your Instagram account to complete this process.

You’ll first need to decide how you want your customers to complete their purchases. This is when you can select a checkout method, either directly through Instagram or by driving customers to your website. Next, you’ll choose your sales channels by deciding whether to allow access to your shop on Instagram, Facebook, or both. You can add products to your shop by connecting your existing product catalog or creating a new one. Finally, review your shop, then submit it to Instagram for review!


Now that you know the ins and outs of IG Shopping, it’s time to determine whether or not this feature is suitable for your brand. Take a look at your budget, team capabilities, supply, demand, etc., and go from there. Still, have questions or need help taking the next step? Drop us a line or D.M. us on social @clevermethod. We’d be happy to offer a consultation or develop a social media marketing plan for you and your business.

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