Our marketing team knows how valuable Twitter can be for social media marketing. However, it feels like Twitter has recently been having an identity crisis. It started with their recent Instagram-like addition known as fleets and may even be heading toward LinkedIn territory with a potential business profile feature. But you know what they say, imitation is the highest form of flattery. And based on what they’re alluding to, it could be a huge step in finding out who Twitter really is.
And just like that, Fleets have flown away. Some of you may be thinking, wait, what are fleets? Exactly. Twitter attempted to include a story-like feature to their platform, similar to Instagram. The idea behind this feature was to allow individuals to speak their minds about something without worrying it would be on their profile forever. While it sounded like a good idea, in theory, Twitter already has a reputation as a space where you write down random, or “fleeting”, thoughts, so why put them elsewhere on the same platform? After not even a year in the making, Twitter users can say bye-bye to this fleeting feature.
But, don’t be sad –Twitter is focusing on other areas of the app such as updated camera options and their audio-only feature, Spaces.
Recently launched in select regions, Twitter Blue is a new account type that grants users access to specific features for a monthly rate. Some of these features include ‘undo send’ as a Tweet is publishing, bookmark folders, and reading mode, to name a few. While it’s currently only available in Canada and Australia, hopefully, the U.S. is not that far behind. Leave it to Twitter to charge us for a feature we’ve all been asking for that’s free on other platforms!
While this is still in the works, Twitter has started testing for new ‘Convert to Professional’ profiles for users who run their accounts for business purposes. The testing requires some to answer what business category their organization falls under and assign themselves as a ‘Business’ or ‘Creator’ profile. Twitter also asked whether or not these users would be willing to pay for business functions like brand surveys, auto-replies, job ads, and additional analytics elements. Although these functions are not part of the initial testing, the survey is a pretty good indicator of where Twitter is heading. The initial testing shows that users will be able to input specific business information such as location, contact information, etc. similar to Facebook Business Suite.
It sounds like Twitter might be onto something, right? While most of us have to wait to experience these new additions, good things come to those who wait. And we, for one, are excited for what’s to come.
If you need any help navigating these new platform changes, drop us a line and we will be happy to help consult or even manage your business accounts.