Yo On The Go®

In 2009, we launched a new website for Yo On The Go.

As with many product websites, the goal is to educate the consumer and encourage them to try your product. A prominent coupon on the home page, and callouts to the three key benefits of the product accomplished just that. Unlike the target audience for NuMu™ Beyond Milk™, Yo On The Go was targeting the health conscious, busy mom demographic. So we made sure the nutrition and where to buy information was easy to find, and reinforced the convenience of the on-the-go packaging.