The 11 Day Power Play

pro bono website.

Our client came to us with one goal: to fight cancer at the world's longest hockey game. Forty players would participate in one continuous 11-day hockey game at Buffalo's HARBORCENTER to break a Guinness World Record. The entire event would raise money for Roswell Park Cancer Institute.
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We wanted to contribute to the cause by doing what we do best: designing and developing an award-winning website. To really bring the site to life, we filled it with hand-drawn illustrations and bold color. After the July, 2017 event, we helped transition the site to support The 11 Day Power Play Foundation efforts, including the addition of a Shopify page for merchandise sales. We are continuing to support ongoing events and site updates.