Tarsier Website

A runway debris detection system is a crucial part of any airport's maintenance and security. These systems alert airport operators of potentially dangerous objects--or Foreign Object Debris (FOD)--such as wildlife, aircraft parts, litter and more. While several airports are still exposed to risk by relying on human runway inspection, there are other systems far ahead of the game when it comes to surveillance technology: like Moog's Tarsier Automatic Runway FOD System.

We were tasked with creating an informational landing page for our client, Moog, that would help market and promote its Tarsier FOD System to potential customers. Our goal was to bring the dry, informational content to life and allow the potential customer to learn what make this product the leader of FOD equipment in the industry. To accomplish this, we took a full team approach by involving our web designers, developers and copywriters to create a landing page that would exceed our client's expectations. We incorporated valuable content and SEO best practices to allow the page to rank well. We included post-produced lifestyle imagery and interactive web elements to create a cohesive and responsive browser experience. We also added animation and a video to educate and engage the user as much as possible. Our creative efforts resulted in a visually appealing, user friendly experience aimed towards generating more traffic, engagement and lead generation for Moog. Check out the final product here.