a new website for an old friend.
In 2010 we collaborated with our good friends at Crowley Webb to launch a website for Summer Street Capital, a private investment firm located in Buffalo, New York. So when they came to us 10 years later looking for a modern website refresh, we were more than happy to help!
standing out in the crowd.
Summer Street wanted to showcase its financial abilities in a way that stood out against its competitors. They wanted to create a dynamic, navigable site that showcased their clients and aligned with their business mentality–all while using an intuitive platform.
We first created a UI kit that included a color scheme and font kit matching the look and feel Summer Street was trying to attain: clean, modern, and innovative. Next, we looked to web trends and competitors in the industry to get a feel for where the bar was set to create a website above everyone else. We not only wanted to give Summer Street a new and modern design but bring the site to life with movement, hover states, and parallax scrolling.
investing in a modern future.
The Summer Street team trusted our abilities and knowledge and gave us the creative liberties we needed to completely revamp the entire site. The creative team rolled up their sleeves and flexed their creative muscles, designing all of the six pages for the site. We recruited a top-tier photographer to bring the quality of the creative to a high standard, providing art direction for a photoshoot directed by Luke Copping.
Our digital marketing efforts consisted of the implementation of a blog, optimization for SEO and paid search. The goal here was to make it even easier for potential clients to find Summer Street’s new and improved website.
From a technical standpoint we purchased an SSL to ensure site security, as well as brought the site up to GDPR compliance levels. We created a responsive website that the client could easily edit and post new content on using customizable WordPress templates.
results.
After just 8 weeks, Summer Street Capital had themselves a brand new, modern website! They saw immediate improvement of placement on Google as well as satisfaction in knowing they now had a website that looks and works better than any of their competitors. They were not only able to refresh the look of their site, but their voice as a brand as well.