rail, ocean, air and road.

When redesigning the ROAR Logistics website, we were challenged with displaying all types of transportation offered while making it easy for users to switch between them.

To distinguish between rail, ocean, air, and road, we designed four unique icons that represented each. By using these four icons throughout the entire website, consumers can clearly identify the area of the site that they are in. The inclusion of the weekly diesel price sets ROAR's site apart from others due to the added convenience. This diesel price is displayed on a dynamic banner on the home page, set in real-time average US price. Built on our basic content management tool, the ROAR team is able to update the majority of the site themselves.