On Track Creations

Engaging content and a social media outreach plan allowed OTCMX to make personal connections with their target audience.

With a content-driven focus that was well-suited to a blog format, we decided to make a blog the cornerstone of the new website design. Jesse is now able to upload videos, photos, and posts that are related to his projects. Social and mobile tools allow 'on-the-job' updates from Jesse, as well as his crew as each track takes shape. Keeping content current was critical, so we provided Jesse with education and tools. The selected toolset enables him to quickly update content across various channels. This not only improves search results, it keeps the site engaging.