Brand Refresh

Northeast Collision is a family owned and operated collision shop happily serving customers from Depew and Cheektowaga, to Elma and East Aurora, to Blasdell and Hamburg. From small dent fixes to major collision repair, Northeast Collision prides itself on quality work, complete convenience and unparalleled customer service within the Western New York community.

Planning a major website redesign and aggressive digital marketing campaign in 2018, Northeast Collision knew it was also time to reevaluate their logo. The mark and font were outdated, and too much attention was being focused on Northeast, whereas the word Collision is what they really wanted resonating. That said, a significant amount of investment had already been made in current logo (signage, buildings, trucks, etc.), so clevermethod needed to refresh and update, without changing the logo entirely. The result was exactly what the client was looking for. A more modern, refreshed take on their existing, established branding.