honk if you love mighty!
Mighty Taco is a beloved staple in Western New York. But you don’t need us to tell you that. So when we got the call to redesign the brand’s website, you can imagine how stoked we were for the opportunity. We considered it an open-ended invitation to create something fun. Something unique. Something Mighty.
quirky, with a side of straightforward.
The site needed to accomplish a few things: point you to your closest Mighty, give you quick and easy access to the menu, allow you to buy a very fashionable Mighty onesie, and so on.
So that’s what we did. Our web and app dev teams got to work building a custom CMS with some pretty cool features.
Then came the fun stuff: branding. We stayed true to the existing Mighty Taco brand and chose a consistent font and color scheme that could confidently declare, “Enjoy your strip chips on the Chip Strip.”
our taco is your taco.
Our next task was photography. We were able to start from the ground up with this, so we took full advantage of the fact that many of us were part of the target demographic. We piled in a car, ordered some Mighty and let the camera work its magic.
Then came the menu. We figured why be boring when you can be Mighty? Rather than using standard food shots, we took inspiration from the placemats and added custom illustrations to each food group. And let’s be honest: who sells a burrito better than King Kong?
With a plethora of Mighty ideas, we needed a forum to store them all. Enter: World of Mighty. Get a look inside Mighty Labs and their innovative approach to food delivery. Refresh the map to get up-to-the-minute tracking of each of Mighty’s stationary food trucks. Even more, weirdness to come.
when the clock strikes mighty.
You know the drill. It’s time for lunch, you’re working late, or that killer craving is setting in. The answer? A Mighty Run. While we all love a Mighty Run, we’re not exactly ready to be responsible for the daunting task of taking orders and fumbling with post-it notes. Until now. We developed Mighty Run: an easy-to-use platform that collects orders online and prints them out in a perfectly formatted list to present to your closest Mighty Taco employee. When the clock strikes Mighty, you’ll be ready.
It’s safe to say we had a little fun with the Mighty website – and it didn’t stop there. We continue to flex our creative muscles producing award-winning commercials, bringing to life the Mighty Mischievous Elves, and coming up with new ways to make sure the brand we love stays authentically delicious and authentically mighty.