East Aurora Music Fest
Every year, more than 70 bands, 20 venues, food trucks and hundreds of music lovers come together in East Aurora, New York to benefit local non-profit organizations. And as a platinum sponsor, we had the opportunity to develop some of the creative assets to accompany the event.
Since the original website was slightly outdated, we gave it a facelift. We refreshed the site with new colors, fonts and video elements to create a modern browsing experience. The new EA Music Fest website also features a more cohesive look and feel to the brand. Users can now easily navigate between the lineup, venues and interactive map to quickly find the information they’re looking for. To give the site an authentic East Aurora feel, we incorporated custom illustrations of each of the main locations. As you’re flipping through the venues, you’ll easily be able to spot the Roycroft, Griffon, BarBill and the rest of your favorite EA landmarks. Aside from creating a positive web and mobile experience, we also created bus stop signage and brochures to be available at the event. We utilized the same fonts, color scheme and style to make sure the brand stayed consistent across all channels.