BEFORE

creating a
smart-looking logo.

The East Aurora Educational Foundation (EAEF) is a nonprofit that supports educators and students in the East Aurora School District. They provide grants for educational enrichment through their fundraising efforts. Starting as a small grassroots effort, the nonprofit has grown exponentially and they needed a logo that would capture the evolution. With the EAEF serving the community for over 33 years, we were happy to help give back to a nonprofit that has done so much for East Aurora.
AFTER

hitting the books.

The EAEF needed a rebrand. This logo refresh was going to be used, not only for the website but all collateral and marketing materials – so it needed to work across multiple advertising spaces.

The first step of any good logo design is to evaluate the brand and immerse ourselves in everything the organization has to offer. After fully understanding the look, feel, and client needs for the brand’s visual identity, we get to work on sketching, refining, and finalizing our creative ideas.

Our creative team created a logo that was simple and fun but also captured the official and important work the foundation was doing. Working within the blue and yellow hues and adding in familiar design elements like books, lightbulbs, and more, our team was able to bring multiple options and styles to the table for the client to choose from.

the final.

The first creative round was to choose which design the board liked best. After the top designs were voted on and feedback was given, it was on to round two where we provided the final assets with brand colors to give them the full effect. The foundation members found it hard to choose their favorite, but after a few weeks of deliberation, they chose the new logo. We had a wonderful experience working with the EAEF and creating something for a meaningful organization.