Summer Street Capital Partners, LLC®
Coastal Waste & Recycling, Inc.
Proudly Serving South Florida” is the mantra for Coastal Waste & Recycling
Our solution was a visually appealing, responsive WordPress website. While our content team focused on engaging users and optimizing for SEO, our web design and development team focused on presenting the brand’s core service areas in a simple, clean and user-friendly way. And since the client wanted to get their online presence off the ground immediately, we set up a Coming Soon page in the interim. To align with the brand’s logo, we used imagery of deep blue waves and a calming ocean scene to promote its “coastal” Florida location. We also used large tiles to showcase the depth of services—from recycling and waste disposal to yard waste and drop-off facilities. Being a family of brands, the Coastal team needed a way for specific service requests to be sent to different offices. We set them up with a contact page that features three different forms, allowing requests to be sent directly to the appropriate company. Customers often have questions about this type of service offering, so we also created an extensive FAQ page that features an accordion-style layout with answers to any question a customer may have. Overall, we created a positive web and mobile experience for users coming to the site—but more importantly, we created a digital presence that helped Coastal communicate its brand, services and business goals.