Buffalo MRI

Buffalo MRI presented us with the challenge of creating a sleek website that would engage US, as well as Canadian customers.

Having a 13,000 square foot facility located in Buffalo, NY, 3T technology allows Canadians looking for MRI services to have an opportunity to expedite their health care with Buffalo MRI. While many healthcare platforms are dull and lack in created interest, we decided to approach the website design from a creative standpoint. We incorporated a new logo, and promoted some of the new services Buffalo MRI was offering including; mammography, bone density, x-ray, ultrasound and fluoroscopy. The company wanted the website to have a spa-like feel, rather than a medical-feel. We accomplished setting this tone through the use of calming colors, and engaging photography that promoted relaxation. The end result is a dynamic content management (CMS) driven website that speaks expresses the benefits of using Buffalo MRI while making users comfortable with not only the services, but the facility itself.