Aurora Historical Society

In today’s revolutionizing digital world, it is absolutely imperative for companies to reach both their in-store consumers, as well as their online consumers. This increased reach sparks an automatic expansion of the target market, and tailors to consumers who prefer a specific medium to conduct a purchase. It not only upgrades overall company sales, but also helps to safeguard their continuing success. Use of the right ecommerce platform is what makes leveraging between these two defined mediums possible.

The Aurora Historical Society approached us when they realized it was time to begin selling their products with the help of an ecommerce platform. Uncertain of which was optimal for them, we collectively decided to use Shopify POS. This platform was the perfect selection for their online gift shop. It allows them to upload and manage inventory, simply add products, and quickly insert images. Customer mailing lists are easily managed, which helps The Aurora Historical Society’s website manager. The Shopify POS platform works best with small to medium sized businesses; therefore it has proven to be the ideal choice for The Aurora Historical Society. Aside from having all of the features The Aurora Historical Society was looking for in an ecommerce platform, Shopify also supplied their brick and mortar store with a card reader, barcode scanner, iPad stand, cash drawer, and receipt printer for the simple processing of transactions. This allows the easy tracking of daily cash flow, as well as the ability to track all orders and register activity with individual staff PIN codes. Shopify truly simplified the leveraging necessary between in-store and online purchases for the company. With endless amounts of ecommerce platforms to choose from, there is no doubt that companies should expand to both in-store and online mediums of selling. With physical and online retail merging, The Aurora Historical Society hopped on the bandwagon. As a result, they are now able to reach a wider market, extend their working hours, and gain loyal consumers through their email list made possible on their chosen ecommerce platform.