the doll evolves.

January 28, 2016


Mattel announced a huge game changer in the world of Barbie® today; the new Barbie® Fashionistas™ line which introduces three new body types for Barbie® to the world – Curvy, Petite and Tall. In addition to the Original line of dolls, these dolls feature a greater range of body shapes and skin tones than ever before.

This global event has earned Barbie® the cover of Time Magazine as well as a spot on the Today Show this morning. The clevermethod localization team was tasked with assisting the team not only in the localization of content but with graphic production as well. In addition to the versions of the international sites we support normally, we worked to support other markets which are serviced with a pared down version of the site. You can now see the brand new Fashionistas™ line on barbie sites in 22 different markets around the world.

The work was intense but incredibly exciting as everything came together for a global launch this morning just as Time magazine hit the newsstands. #TheDollEvolves is now a trending topic and the brand is getting press from multiple outlets. Check out the Time article here. I have my personal favorite dolls, what about you?

Check out this exciting content in English and many other languages below!

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