enough with the websites, already.

may 6, 2015 doug.kasperek@clevermethod.com

enough with the websites, already.

We've been filling up screens on behalf of our clients for nearly 15 years. When we started, saying “we make websites” felt like enough to convey to people (or, to our mothers) what we did. But these days, it doesn't begin to cover all of the things we do to help brands make the most of their online marketing.

A quick description of our company has always been elusive. Digital Agency, Web Design Studio, Custom Software Developers – they were all true, but none of them ever felt quite right. So we asked ourselves, are we a tech company that does marketing? Or is it the other way around? And the answer was “yes” to both.

So we created our own category that feels just right. Whether its pixels or code or campaign ideas, it's what we do and it's what we now call modern marketing. Check out our bitchin' new site to read all about the evolution of our brand and our services.

We rethought our own visual branding, too. Take a look: cm-LOGO-animation

The finger tapping the circle represents the interaction that takes place when devices deliver our work to people. The fact that it looks like a “C” is a bonus. The "end wrench" in the center represents our blue-collar ethic and attitude.

We’d love to know what you think about our refreshed brand and position. Among its many benefits is that when our moms ask us what we do or people drive by our office, they get it. We do modern marketing.

So, here's to the new clevermethod! Many, many thanks to everyone who put their time and their sweat into making it happen.

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