Finished Desserts Interactive Sales Animation

Rich Products Corporation had acquired a new company and as a result expanded their Finished Desserts brand to include a new line of products. They were seeking an engaging way to educate their sales force and food brokers: communicating product features, showcasing the unique contributions each brand brought to the table and serving as a kickoff for a related training program.

After the acquisition of the second product line, Rich's marketing team presented the news in the form of wedding invitations to announce the marriage" of the two brands as Rich's Finished Desserts. We built on this wedding theme by creating an animated story taking place at the fictitious wedding reception of the two brands. We created the Flash piece and supporting label art for the CD which was distributed to hundreds of attendees at the product launch event. "