KanJam
mobile and Apple Watch app.
As a favorite outdoor pastime, KanJam came to clevermethod inquiring if a mobile app made sense for their business. After tasked with answering this question, we decided that a simplistic app would intrigue users, and put a fun spin on the classic outdoor game.
After a collaboration with Kanjam, we decided to run our recommendations by expert KanJam players to receive the necessary feedback to make the most of the app. Our gathered feedback determined that users wanted an easy-to-use app with quick access to rules, a how-to video, and a scorekeeper that also integrates Facebook and allows users to take advantage of their earned bragging rights through profile postings. While KanJam tends to be played outdoors in sunlight, field testing after app development determined that an adjustment in color scheme was necessary for easier viewing. We even made an Apple Watch app for even easier scorekeeping. To date, a near 7,000 downloads for iOS, Apple Watch, and Android have increased the appeal of KanJam to the users who prefer a technological side to the classic game.