a durable website refresh.
With over 50 years in the fencing business, Iroquois Fence needed a site that matched their high-quality reputation. As a previous client of clevermethod, we were more than pleased to extend a hand in this site update.
mapping out the blueprint.
The Iroquois Fence website needed a refresh. The design was out of touch; neither mobile-friendly nor responsive. The pages were content-heavy, with long paragraphs of hard to read text. And small, low-quality images that didn’t do the excellence in craftsmanship justice. It was a lot of information packed into a small space.
So with the goals set, the team got to work creating a mobile-friendly site that highlighted Iroquois’s work with high res photos and key content – all while driving users to the contact form.
a fresh coat of paint.
Our design team crafted a new style guide that included updated fonts, colors, and a text-only logo to supplement their full circle vertical logo. This horizontal branding option was displayed in the upper right of every page, except the homepage, and complimented the clean, simplistic feel of the new web design.
Each page was designed with a gorgeous, high-resolution hero image of the specific fence style and an additional gallery of previous projects. The attention to detail took each page to the next level, as small illustrations of each fence were designed and placed throughout the site.
Our Digital Marketing team stepped in to assist with the website’s best practices for on-page SEO, suggesting creating separate landing pages for each fencing type with specific page content to better appear in the search results.
Lead generation was also an important component. To achieve this, custom CTA buttons were added that led to the contact page.
The development team brought our design to life using parallax scrolling, full-width images, and animated content on scroll.
a site built to last.
It was imperative that we finish the website before the busiest time of year for Iroquois, and in a month, we launched the site. Both the client and customers got the best experience on both desktop and mobile for the new season.
After just four months, we were able to see an impeccable change in the website’s traffic, clicks, and overall engagement. It was amazing to see all our hard work paid off.
+113% sessions +94% pageviews +147% URL clicks